Many businesses have been using 3D product configuration software for many years. However, most manufacturers are not yet using this tool and are missing out on the benefits. Manufacturers are starting to see the potential of product configurator software.
A 3D product configurator designed well can simplify the ordering process and increase conversion rates. It can also be used to collect customer data, which can then be used in marketing campaigns.
All manufacturers want to increase sales. 3D Product configurator software allows you to present customers with various options for customizing your product and offers price management benefits.
Here are some benefits of product configuration software for manufacturers.
1. Interactive 3D Visualization
Customers can view the product’s changes through a user-friendly interface. They can add or subtract elements, change the size or color of the product, and all this is done via real-time 3D visualization. Customers can view their creation from all angles with confidence that it will behave and look exactly like the image they are looking at.
2. Access Products on Every Device
A3d product configurator best feature is its ability to be accessed from any device, including desktop computers, mobile devices, tablets, and smart kiosks at trade fairs. Sales reps can show potential customers the product, and they can configure it and place orders right away.
Furthermore, half of the internet users use their mobile devices according to Statistic. Therefore, manufacturers must offer mobile-ready configuration solutions to customers.
3. Customer satisfaction can be increased
Customer satisfaction is a key factor for all manufacturers. Customers love to see the product before purchasing it. If they can get a visual representation of how it will look once they have it, they are more likely to be satisfied. Customers can see the 3D model of the manufacturer in their hands. This reduces the need for back and forth calls, phone calls, and visits to the store.
4. Seamless Integration of Third-Party Software
Modern configurators can integrate with third-party systems. These integrations allow manufacturers to extend the functionality of their product configurator and create sales opportunities, collect information, and track orders. You can also integrate the configurator into a database to store customer information and configuration parameters.
5. Reduce Costs
Product configurator software will allow salespeople working in the manufacturing industry to focus on strategic selling. This will reduce the time sales reps spend dealing with transactions.
A 3D configurator, in the same way, reduces how many CAD drawings a sales representative will need to show customers to sell. For manufacturers, mass customization allows them to create a clear, precise list of instructions that they can follow to speed up production.
6. Reduction in Order Cycle Time
Configurator software can help manufacturers speed up processes and push information to other systems for better insight into the order process. A configurator allows sales representatives to show multiple configurations quickly to help customers choose the best option.
7. Simple Processes
Data silos are a major problem for manufacturers because most factory processes are separate. Manufacturers in a variety of industries have the option to automate product design and pricing. A configurator allows you to train sales reps to provide guided selling solutions across multiple channels. It also simplifies processes across manufacturing plants, allowing for the deployment of a system that unlocks patterns and insights.
8. Gamified Selling
Configurators are easy and fun to use. It’s like playing with Lego. Some pieces work well together, while others don’t. Customers can have a fun, personal experience with a CPQ solution. The result will be a fully-configured product that they created.
9. Fewer Quote Errors
3D Product configurators allow you to create custom-made products that are tailored to your customer’s needs. This allows for seamless coordination between manufacturing and sales, which can reduce the risk of errors. A 3D configurator can perform automated feasibility checks and offer individual support to customers to assist them in making better decisions.
10. Increased Cross-sell and up sell opportunities
Customers can easily create large orders using a configurator. Salespeople can use configuration to cross-sell and up sell because manufacturers offer additional customization options for an additional fee. Product configurators also offer the advantage of allowing salespeople to quickly learn about their customers’ preferences, needs, and budgets.